I have been in business my entire life. I started out selling hockey cards and my last company, an event management SaaS, was exited in 2024. In between, there are a lot of lessons, successes, failures, and most importantly, defining moments. Those moments built a career that has spanned industries but my lane has always been in processes and tech. This is what I became known for and this is why I'm able to help nearly every business owner I speak with.
A seasonal halloween experience that has seen over 50,000 attendees over the years. We revolutionized the idea of a haunted house and video promotion, winning several awards and currently have a cult following.
What started out as an event ticketing website became so much more—event management. Jay's largest sofware company to date saw millions of customers and ten's of millions of transactions. The site hosted influencers, political campaigns, Billboard artists, festivals, network marketing events, and much more. At its peak, INCREDEVENT had two dozen employees.
A marketing firm with a staff (at peak) of 44 that specialized in hospitality, entertainment, real estate, and general labourers. Sync was a market leader in Canada with many long-term contracts.
Jay's career in business started (largely) in nightclubs. He was involved with opening 14 clubs in some capacity with Mystique and Area being his favourite projects.
Jay hosted over 1,000 events throughout his career from small community halls all the way up to arena shows.
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